See how Meghana B. and Amith Dayanand helped Bastar Se Bazaar Tak build a Sales & Buyer Engagement Strategy
What is Bastar Se Bazaar Tak, and what did they need?
Bastar Se Bazaar Tak is a farmer cooperative in a remote part of Chhattisgarh, where market access has always been tricky, especially for communities affected by conflict and lack of infrastructure.
While the farmers had plenty of produce, from custard apples to tamarind, their processed products weren’t reaching enough buyers. That meant uncertain incomes and limited growth.
Their founder, Satendra Singh Ji, wanted help building a simple, doable sales strategy- one that could help them reach more markets and make sure farmers earned more.
Mission:
To improve rural livelihoods in Bastar through forest produce-based value addition, better post-harvest practices, and strong market linkages.
Focus Areas:
Youth & women empowerment, employment generation, farmer income growth, and sustainable forest product supply chains.
Website: https://www.bastarsebazaartak.in/
Location: Chhattisgarh, India
Fun fact: Despite being small and remote, the team is on a mission to turn every “farmer didi” into a lakhpati by 2030.
Why did this project matter?
For farmers in Bastar, selling directly to bigger markets isn’t easy. Without a clear plan, they were stuck with local sales at lower prices.
This project was about unlocking new markets, getting fairer prices, and creating stable incomes, so that farmers, especially women, could earn more and grow sustainably.
How did our skilled volunteers help?
Bringing in expertise in operations, sales, and strategic consulting, Meghana and Amith, stepped in to help Bastar Se Bazaar Tak rethink their sales game.
Here’s what they did:
Listened first. They spent time understanding the community, the produce, and the challenges.
Mapped the market. They did a baseline study to see what kind of buyers existed nearby and in neighboring states.
Built a roadmap. They put together a B2B and B2C sales playbook that the cooperative could actually use.
What changed because of this project?
The farmer base grew by 75%. From 170 farmers to 300+ farmers now involved, meaning more livelihoods supported.
New sales opportunities. With the e-commerce partnership, the farmers now have access to bigger markets.
A roadmap to grow. The cooperative has a clear plan to keep scaling- on their own terms, at their own pace.
What did Bastar Se Bazaar Tak had to say?
“We recently got selected for an incubation program, and honestly, everything they taught us on Day 1 was already familiar because of this project. It’s like having a really good foundation in school- you just get it faster later on.”
- Satendra Singh, Bastar Se Bazaar Tak
What did Meghana B. and Amith D. have to offer?
Meghana B.
Meghana is a sales and marketing professional with experience across multiple regions and sectors in India. As a graduate of IIM Lucknow, she has worked in various sales roles—from managing distributor networks to leading zonal sales for FMCG brands. Her background combines sales operations, retail strategy, and consumer engagement. Outside of work, she loves learning about the startup ecosystem and is always up for a conversation on business models or market trends.
Amith D.
Amith is an operations leader and former Indian Navy officer with over 10 years of experience managing large-scale projects and cross-functional teams. He has led strategic operations in defense, manufacturing, and finance, and holds an MBA from IMD, Switzerland. His expertise lies in building systems for growth, operational strategy, and stakeholder alignment. A rescue diver and avid reader, Amith enjoys combining discipline with empathy in every project he takes on.
Skills
Sales and distribution management
Business development & market expansion
Operations strategy
Stakeholder management
Team leadership & mentoring
