See how 2 digital storytellers helped a small team find their voice online and start telling powerful stories
What is the Centre for Community Initiative and what did they need?
Centre for Community Initiative (CCI) is a nonprofit dedicated to building a more inclusive society- one where healthcare, education, and livelihood opportunities are accessible to all, especially persons with disabilities. Their work spans disability inclusion, sustainable development, disaster relief, and community-led advocacy.
While their impact on the ground was significant, their story wasn’t reaching enough people. Social media felt unfamiliar, inconsistent, and overwhelming. Platforms like Twitter and LinkedIn were underutilized, and there was no structured way to share updates or connect with allies.
They needed a clear, doable strategy to make digital communication work for them, not against them.
Mission: To build and strengthen society for healthcare, education, and socio-economic development through community initiatives and participation.
Focus Areas: Disability inclusion, sustainable development, advocacy, disaster management
Location: Manipur, India
Website: https://communityinitiative.in/
Fun Fact: CCI started from a personal journey- a parents' group searching for support for children with special needs- and has since impacted over 10,000 individuals through disability and development programs.
Why did this project matter?
For nonprofits like CCI, social media is more than promotion- it’s visibility, advocacy, and access. It’s how they share unheard stories, bring attention to overlooked issues, and attract the partnerships and support they need.
But managing it without direction can be draining and ineffective.
This project aimed to:
Create a structured, strategic content plan to guide outreach
Equip the internal team to confidently manage platforms like Facebook, LinkedIn, and Twitter
Ensure their mission and impact could reach the audiences that matter
How did our Skilled Volunteers help?
Charu Agarwal, a seasoned social media strategist, and Shrihitha S Rao, a research engineer and communication consultant, brought their skills together to help CCI:
Auditing their current presence: Reviewed CCI’s existing platforms to identify gaps, opportunities, and low-hanging fruit.
Building a Social Media Playbook: Outlined key messaging, content themes, and platform-specific strategies, including a sample marketing calendar and ready-to-use templates.
Training the team: Conducted a hands-on session so the internal team could confidently manage and execute the strategy going forward.
What will this project unlock?
With this support, CCI is now equipped to:
Streamline their messaging and post with more clarity and consistency
Engage wider audiences, from funders and volunteers to advocacy networks
Maintain their platforms sustainably with easy-to-follow tools and templates
What did the volunteers have to say?
“This project was a learning experience in more ways than one. One of the biggest takeaways for me was learning how to motivate and engage a team that wasn’t familiar with social media and branding. More than just another project, this experience felt meaningful.”
— Charu Agarwal, SEO & Social Media Strategist
What did Charu Agarwal and Shrihitha S Rao have to offer?
Charu Agarwal: With 8+ years of experience in social media strategy, SEO, and YouTube growth, Charu has helped ed-tech and impact brands grow their digital presence. She's passionate about organic growth and has a proven record of turning scattered platforms into high-performing, audience-driven engines.
Shrihitha S Rao: With experience across marketing strategy, business development, and volunteer communications, Srihitha has supported startups and social impact projects in building their digital presence. She’s passionate about purposeful outreach and brings a thoughtful, audience-first approach to every project she’s part of.
Skills
Social Media Strategy & Playbook Development
SEO & Digital Growth
Community Engagement
Capacity Building & Training
Branding for Social Impact
