Join Mylos Foundation to build donor engagement, boost community participation, and amplify Project Impact – an initiative to break the cycle of suffering for street dogs
Skills Needed
Marketing strategy, campaign planning, community engagement, content creation
4-6 weeks | ~20-30 hours
What
Develop a marketing strategy and campaign assets to support Mylos Foundation’s upcoming city-wide dog sterilization program, Project Impact.
Why
A focused outreach and fundraising approach will help mobilize donors, activate communities, and ensure this critical intervention is both well-supported and sustainable.
About the Organisation
Mylos Foundation has been rescuing injured and abandoned street dogs and facilitating adoptions for over two years. While these efforts continue, the organization is now focusing on long-term impact through Project Impact – a city-wide sterilization initiative aimed at reducing the suffering of street dogs by addressing overpopulation at its root. With a newly built shelter that can house up to 2700 dogs, Mylos Foundation is prepared to lead this effort at scale.
Website: https://mylosrescue.com/
What You’ll Work On
Marketing Strategy:
Define target donor segments and position Project Impact to secure their support
Plan outreach approaches to activate volunteers, veterinary partners, and local communities
Identify relevant digital and on-ground channels to build awareness
Campaign Messaging & Materials:
Craft a content roadmap that communicates the project’s urgency and long-term benefits
Create sample outreach assets – emails, flyers, social posts, and campaign visuals
Implementation Plan:
Recommend a rollout timeline with milestones and tools for tracking performance
Suggest engagement touchpoints to maintain momentum over the life of the drive
You’ll work closely with Mylos Foundation’s founder and on-ground teams to ensure the strategy is locally rooted and action-ready.
What’s Already in Place
A large-capacity shelter capable of supporting a full-scale sterilization program
A team committed to expanding impact through preventive care
Local veterinary partners and field knowledge of high-need areas
How This Will Help
The right strategy will help Mylos Foundation:
Secure ongoing funding for the sterilization drive
Ensure community participation, which is key for smooth execution
Raise public awareness about humane approaches to street dog population control
By supporting this project, you’ll help set the foundation for a more sustainable, compassionate future for street animals in the city.
What the Final Output Could Look Like
A targeted marketing and outreach plan with donor personas and messaging
Sample collaterals for email, social media, and local engagement
A phased action plan with platform/tool recommendations and measurable goals
