Partner with Rang Karwaan to define pricing, target audiences, and craft outreach materials that ensure new program’s sustainability
Skills Needed
Marketing strategy, audience research, branding, and collateral design
3-5 weeks | ~25-30 hours
What
Collaborate with Rang Karwaan to create an end-to-end program marketing strategy for their newly launched Art Retreat Program.
Why
This retreat offers a path toward self-expression, healing, and collective reflection through the arts. Your work will help sustain a women-led collective and expand access to transformative spaces rooted in community and creativity.
About the Organisation
Rang Karwaan is a women-led theatre and arts-based organisation that creates collaborative and exploratory spaces where community members. particularly women and children, can build self-awareness, question oppression, and co-create solutions to local issues.
Grounded in the Theatre of the Oppressed, their work centres dialogue, reflection, and community ownership. From rural villages to urban settlements, Rang Karwaan’s interventions have created space for young people to use the arts to explore identity, power, and possibility.
Learn more: rangkarwan.org
What You’ll Work On
You’ll work closely with the Rang Karwaan team to:
Develop a full program marketing strategy for the Art Retreat Program, from positioning to promotion
Conduct market research to identify target audiences and define pricing
Design kickoff promotional materials such as program brochures,flyers, and email templates
Support brand alignment to ensure consistency in visual identity and voice across collaterals
The program has been conceptualised and will be implemented by Rang Karwaan. Your work will help amplify it and make it more sustainable.
What’s Already in Place
A clearly defined Art Retreat Program concept, initiated by Rang Karwaan
Team alignment on goals and values behind the program
Foundational understanding of target groups and intent to scale
How This Will Help
This project will directly contribute to the long-term sustainability of Rang Karwaan’s work. By crafting a marketing strategy and collateral set that brings visibility and clarity to the Art Retreat Program, you’ll help the team reach a wider audience, generate revenue, and continue creating safe and reflective spaces for women, youth, and community members through the arts.
What the Final Output Could Look Like
By the end of the project, you'll help Rang Karwaan:
Finalise a marketing roadmap that identifies positioning, audience, pricing, and platforms
Create a suite of visually consistent, on-brand promotional collaterals
Build a launch-ready toolkit that can support program outreach across channels
